The short version
- This page lists the cookies and similar technologies on lineageandheritage.com, what each does and how long it lasts.
- There is no cookie banner: they load when you arrive. You control them through your browser and the options below.
- Some measurement happens from our server, not your browser, so cookie settings do not stop it; section 5 explains what we can do instead.
1. What cookies are
Cookies are small files a website stores in your browser. “Similar technologies” include the browser’s local storage, pixels in emails and scripts that send events to analytics providers. Some are set by us (first-party); others are set by providers whose scripts run on our pages (third-party), sometimes under our own domain.
2. Necessary — the store does not work without them
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
wp_woocommerce_session_* |
WooCommerce (us) | Keeps your cart and checkout together | 2 days |
woocommerce_cart_hash, woocommerce_items_in_cart |
WooCommerce (us) | Remembers what is in your cart | Session |
__stripe_mid, __stripe_sid |
Stripe | Payment fraud prevention at checkout | 1 year / 30 minutes |
__cf_bm |
Cloudflare | Tells people from bots | 30 minutes |
fc_family, fc_legacy_key |
Lineage & Heritage | Remembers the surname you searched and opens your report again | Up to 1 year |
fc_legacy_email, fc_legacy_surname, fc_cart_cache_v1 (local storage) |
Lineage & Heritage | Remembers the email and surname you entered so that you can return to your report | Until you clear your browser |
3. Analytics — how the site is used
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
la_aid |
Lineage & Heritage | Random visitor identifier for our own analytics (no IP address recorded) | 1 year |
la_utm |
Lineage & Heritage | The campaign that first brought you | 30 days |
sbjs_* |
WooCommerce order attribution | Records the site or ad that brought you, attached to an order | Session to 6 months |
wffn_* |
FunnelKit (our checkout software) | Records the traffic source of a visit | Up to 1 year |
_clck, _clsk, CLID, MUID, ANONCHK, SM, MR |
Microsoft Clarity | Session recording and heatmaps | 1 day to 1 year |
4. Advertising — measuring our ads
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
_fbp, _fbc |
Meta | Connects a visit or purchase with a Meta ad | 90 days |
5. Marketing email
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
__kla_id |
Klaviyo | Connects site activity with our email list, for example to remind you of a report you started | 2 years |
Our emails also contain a small image that tells us whether an email was opened and which links were clicked.
6. How to turn them off
- Your browser can block or delete cookies, including third-party cookies, and clear local storage. Blocking necessary cookies stops the cart and checkout from working.
- Microsoft Clarity: opt out at choice.microsoft.com.
- Meta: manage “Your activity off Meta technologies” in your Meta account settings.
- Email tracking: unsubscribe, or turn off remote images in your email app.
- Everything we control: use Your Privacy Choices.
What browser settings cannot reach. When you buy, our server also sends the purchase to Meta (section 6 of the Privacy Policy). Cookie settings do not affect that. If you ask us through Your Privacy Choices, we remove you from our email list and from the advertising audiences we upload, and we tell you plainly what we could and could not change.
Do Not Track and Global Privacy Control. Our site does not yet respond to these browser signals. Until it does, write to us and we will apply your choice by hand.
7. Changes and contact
We update this list when we add or remove a tool; the version, date and fingerprint at the bottom change with it. Questions: [email protected].